001/GAMING APP
Supra Home
How strategic leadership and narrative design brought a location-based app concept to life
2025 (4 weeks)
The drag scene is electric—full of creativity, passion, and incredible talent. But here's the reality: if you want to find a show, follow your favorite queen, or connect with other fans, you're juggling Instagram, Facebook, venue websites, and word-of-mouth just to stay in the loop.
After interviewing six drag community members, one thing became crystal clear: this amazing community deserved a space as vibrant and connected as the culture itself.
SERVICES
CLIENT-FOCUSED PROJECT, UX DESIGN, INTERACTION DESIGN, UI/VISUAL DESIGN, DESIGN RESEARCH, DISCOVERY, IDENTITY BRANDING, MOBILE APP DESIGN
Project Overview
The project required adherence to the highest standards of usability and performance to meet EcoGrid Technologies' technical and user experience requirements.
The objective of Supra was to create a mobile app that allows users to monitor, manage, and optimize their home solar power systems seamlessly. The goal was to provide an intuitive and efficient user experience that maximizes energy savings and enhances sustainable living.
Collaborating with EcoGrid Technologies, I set out to design Supra, an app that would revolutionize how homeowners interact with their solar power systems. The project required a detailed approach to design, ensuring every aspect of the app—from the interface to the user experience—was meticulously crafted to meet user needs. My tasks included conceptualizing and designing the UI/UX, creating interactive prototypes, and conducting user testing to ensure the app's functionality and usability. Working closely with the development team, we aimed to integrate real-time data visualization, user-friendly controls, and advanced features seamlessly. The result was an app that not only meets but exceeds user expectations in managing their solar power systems.
Approach
Team refining user journeys
The challenge of designing a smart home solar power management app required a blend of technical understanding and creative problem-solving. My approach combined these elements to create an intuitive and powerful app.
I began with extensive research on solar power systems and user needs, studying how homeowners interact with their energy management tools. This research informed the development of wireframes and prototypes, ensuring the design was both functional and visually appealing. Collaborative sessions with the EcoGrid Technologies team helped refine these concepts, aligning them with the app's goals and user requirements. Next, I focused on creating a seamless user experience, integrating real-time data visualization and intuitive controls. Leveraging the latest design tools, I crafted a clean and modern interface that guides users through their energy management tasks effortlessly. The careful attention to detail ensured each feature was easy to use and understand.
Approach - personas
individual cards
Two personas crystallized the core challenges:
Jordan: Represents passionate fans who travel but can't find drag scenes in new cities—a frustration that came up repeatedly in my research.
Vivian: Embodies the performer struggle I heard consistently—talented artists working day jobs while exhausting themselves promoting across scattered platforms. "I just want people to know I exist," captured the visibility challenge perfectly.
Reframing Problems as Opportunities Instead of just listing frustrations, I turned them into "How Might We" questions that sparked creative solutions:
"How might we make event discovery effortless for traveling fans?"
"How might we help performers build authentic connections with fans?"
"How might we create sustainable promotion tools for drag careers?"
The breakthrough insight: These questions guided every design decision, shaping KIKI as one space that actually understands how drag fans and performers engage with their community.
Process
My design process centered on translating user research insights into design decisions that honor drag culture while meeting practical user needs. Each choice was grounded in how the drag community actually engages with events and performers, creating an experience that feels both authentic and functional:
Information Architecture: I organized the app around three needs from research: personal connection, event discovery, and performer engagement. This directly matches how people think about drag—connecting with community, finding shows, following performers.
Visual Identity: Developed a design system celebrating drag's bold aesthetic while prioritizing accessibility. Vibrant purples and pinks capture the energy, expressive typography balances personality with readability, and high contrast ratios ensure outdoor usability.
User Flow Design: Identified "red routes"—essential actions users perform regularly—and optimized core flows. For fans: discovering events and following performers. For performers: creating profiles and promoting shows.
Final Design
Product Images
"Absolutely loved the team and the work that they did. Would absolutely recommend this programme, and, in particular, these two wonderful people." — Callum Hey Managing Director
Achievements
Supra was a visionary project for EcoGrid Technologies, and Mark's expertise in design was crucial in realizing our vision. His dedication and innovation were key to bringing this groundbreaking app to life.
Michael Levinson - CEO of EcoGrid Technologies
The visual and functional excellence of Supra received widespread acclaim, establishing new standards in the smart home energy management industry. The innovative designs and seamless user experience played a crucial role in the app's success.
The project achieved a 78% increase in user engagement, reflecting the captivating and intuitive design that drew users into the app. Additionally, the client satisfaction rate improved by 96%, underscoring the success of our collaborative efforts and the high quality of the final product. These achievements highlight the effectiveness of our design and implementation strategies, showcasing the project's ability to push the boundaries of user experience and functionality. The recognition in various industry forums further cemented EcoGrid Technologies' reputation as a leader in smart home technology.
User Engagement
Collaboration Effort
