DISCOVER PROJECT
DISCOVER PROJECT
DISCOVER PROJECT
//MULTI-CHANNEL MARKETING
//MULTI-CHANNEL MARKETING
Fresh Fare Farms
Fresh Fare Farms
LAYOUT DESIGN
BRAND IDENTITY
TYPOGRAPHY
MARKETING
I developed a comprehensive style guide for Blaze that defines and maintains brand consistency across all platforms and materials. This foundational document covers logo usage, typography, color application, imagery selection, and brand voice to create cohesive communication across digital and print touchpoints.
The guide centers on Blaze's vibrant, dynamic identity through strategic use of bold colors and contemporary typography that captures their energetic, forward-thinking nature. I created detailed specifications for logo placement, spacing requirements, and usage scenarios because those technical details are what keep a brand looking polished and professional. The guide also includes carefully curated imagery standards that authentically connect with Blaze's target audience, helping strengthen their community presence and market position.
I developed a multi-channel campaign for Fresh Fare Farms that creates a cohesive brand experience across print and digital platforms. The goal was to emphasize the farm-to-table freshness of their products while connecting with health-conscious consumers.
The campaign includes a magazine advertisement, an animated digital banner, and a social media carousel. I built a unified visual identity that transitions seamlessly between these formats, ensuring consistency in messaging and design across every touchpoint.
The magazine ad uses earthy tones and organic textures to create a warm, inviting feel that reinforces the brand's natural approach. The digital banner employs dynamic animations to capture attention and drive engagement in a crowded online space. The social media carousel balances visual appeal with information, giving viewers a clear snapshot of Fresh Fare Farms' values and product offerings.
Each component highlights the brand's commitment to quality and sustainability. This multi-channel approach effectively broadens Fresh Fare Farms' reach and strengthens their brand identity across different consumer touchpoints.
I developed a multi-channel campaign for Fresh Fare Farms that creates a cohesive brand experience across print and digital platforms. The goal was to emphasize the farm-to-table freshness of their products while connecting with health-conscious consumers.
The campaign includes a magazine advertisement, an animated digital banner, and a social media carousel. I built a unified visual identity that transitions seamlessly between these formats, ensuring consistency in messaging and design across every touchpoint.
The magazine ad uses earthy tones and organic textures to create a warm, inviting feel that reinforces the brand's natural approach. The digital banner employs dynamic animations to capture attention and drive engagement in a crowded online space. The social media carousel balances visual appeal with information, giving viewers a clear snapshot of Fresh Fare Farms' values and product offerings.
Each component highlights the brand's commitment to quality and sustainability. This multi-channel approach effectively broadens Fresh Fare Farms' reach and strengthens their brand identity across different consumer touchpoints.