DISCOVER PROJECT
DISCOVER PROJECT
DISCOVER PROJECT
//BRAND STYLE GUIDE
//BRAND STYLE GUIDE
Blaze
Blaze
LOGO DESIGN
BRAND IDENTITY
TYPOGRAPHY
COLOR THEORY
I developed a comprehensive style guide for Blaze that defines and maintains brand consistency across all platforms and materials. This foundational document covers logo usage, typography, color application, imagery selection, and brand voice to create cohesive communication across digital and print touchpoints.
The guide centers on Blaze's vibrant, dynamic identity through strategic use of bold colors and contemporary typography that captures their energetic, forward-thinking nature. I created detailed specifications for logo placement, spacing requirements, and usage scenarios because those technical details are what keep a brand looking polished and professional. The guide also includes carefully curated imagery standards that authentically connect with Blaze's target audience, helping strengthen their community presence and market position.
I built a comprehensive brand style guide for Blaze to maintain consistency across all their touchpoints, from digital platforms to print materials.
The guide covers logo usage, typography, color systems, imagery standards, and brand voice. It serves as the central reference that keeps Blaze's identity cohesive and recognizable across every application.
Blaze has an energetic, forward-thinking personality, so I built a visual system around vibrant colors and contemporary typography that reinforces their identity. I also established the technical specifications like logo clearspace, minimum sizes, and usage guidelines, because those details are what separate a polished brand from an inconsistent one.
The imagery section provides clear direction for selecting visuals that authentically connect with their audience and strengthen their presence in the market.
I built a comprehensive brand style guide for Blaze to maintain consistency across all their touchpoints, from digital platforms to print materials.
The guide covers logo usage, typography, color systems, imagery standards, and brand voice. It serves as the central reference that keeps Blaze's identity cohesive and recognizable across every application.
Blaze has an energetic, forward-thinking personality, so I built a visual system around vibrant colors and contemporary typography that reinforces their identity. I also established the technical specifications like logo clearspace, minimum sizes, and usage guidelines, because those details are what separate a polished brand from an inconsistent one.
The imagery section provides clear direction for selecting visuals that authentically connect with their audience and strengthen their presence in the market.
